This is a mock assignment for a final project. An examination of the product development process; study roles of manufacturing, wholesaling, and retailing and their interrelationship of allied industries; learn the steps involved in merchandising products to consumers and develop a merchandise plan for a product line with perspective on consumer, manufacturer, retailer and the international market.

Mission Statement

When venturing into the city for a girls night out, traveling to a destination getaway, or just going out to a nice dinner, the CityLock bag is the perfect accessory to make sure your valuables stay safe. Crafted with anti-slash materials, secured with patented heavy-duty locks,and designed with classic feminine style in mind, the CityLock bag is the perfect choice for every girl on the go.

Social Responsibility

CityLock Chicago is a company founded by women, for women. Because of this, we are dedicated to furthering the dreams of the next generation of strong female role models. CityLock Chicago will make 10 tuition scholarships available to the brightest and most determined girls searching to make their name in Business and Fashion Design.

SWOT Analysis

Strengths:Fashionable

Made in U.S.

Quality Material

Weaknesses:

Brand Awareness

Saturated Market

Opportunities: First in market for trendy and secure purses

Threats: Capacity to deliver

Production Costs

Competitive Pricing

Customer Profile

Name: Camila
Gender: Female
Who is she?: Camila is a 23 year old city girl living in the heart
of downtown Chicago. She is a recent college graduate and is
starting her career in a marketing firm. On the weekends she
enjoys going out with her girlfriends for a night out in the city,
dancing and eating at the hottest locations.
Social Class: Middle Class
Education: College Educated
Income: $60,000

Sourcing Manufacturers

Clutch Made USA: New York based manufacturing company with a long standing reputation for designing and
developing designer handbags with attention to detail and quality.
Baikal: The leading handbag and accessories factory in the United States. They work with new designers as well as top,
established brands to make samples and final products with exceptional quality.
Blue Tin Production Co-Op: an all women, immigrant and refugee run, slow fashion, ethical and sustainable fashion
manufacturing company—the first of its kind in the US. The goal of this company is to challenge fast fashion and shine a
light on what garment worker’s rights should be when companies prioritize talent and quality in the production oftheir products.

Brand Statement

Specially Crafted for Care-Free Fun

Business Structure

Chief Executive Officer: Evelin Zermeno
Vice President: Elizabeth Williams
Financial Advisor/ Networking Director: Hoda Katebi
Visual/Online Marketing Coordinator: Ellie Spoerer
Public Relations Representative: Daniela Zermeno
Spokesperson: Ellen V Lora

Sales Projection

Immediate Launch Projected Sales: 645
Immediate Replenishment: 262
Off-Price Discount: 93

Break-Even Analysis

Sales: $126,156
Materials: $40,000
Labor: $9,000
Contribution Margin: $52,000
Contribution Margin Ratio: 41.2%
Break-Even Sales: $36,332
Break-Even %: 28.8%
Operating Profit: 51.6%

Line Sheet